When you first got on the Internet (way back when…), what method did you use to track down and find the information you were looking for on the World Wide Web? Chances are you used one of the many search engines/directories. Even though there are literally hundreds and thousands of search engines, you probably used one of the top 10 (like Yahoo!, AltaVista, AOL, HotBot, InfoSeek, etc., etc., etc.)
This is exactly how most people (over 90%) find information on the Net when they first get on. It’s not the most effective way, but it’s a start. As time goes on and you become more familiar (and comfortable) with the Net, you add in alternate ways of finding information… Through banner ads, affiliate and associate programs, newsletter/ezine ads, referral links, etc.

Just as there is no one “best” way of finding information or a Web site on the Net, there is also no best way of promoting your business, product or service either.

So, why is a good search engine ranking so important… if at all?

Well, the truth is that it is and it’s not. Let’s take quick look at the pros and cons of search engine promotion.
It’s free! It doesn’t cost you anything to get placed on the search engines. This is very important for the beginning entrepreneur when money is tight and you’re still learning the ropes of Internet marketing.

Popularity: 1% [?]

This entry was posted on September 25, 2008 at 7:35 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in eBusiness by admin 1 Comment