Making your site user friendly

Part of your planning process should be deciding what you want to accomplish with your web site. Will you be using it for networking, obtaining new customers, for a local market, for a foreign market, public relations, advertising, and product support?If you already have a client base, it is a good idea to make your web site beneficial to these people. These are people who have dealt with you in the past and are more likely to purchase or use your services again and again. It is always easier to keep an old customer than get a new one. You can place special discounts and coupons on-line for past customers to help entice them to communicate with you and your web site via the Internet. It is far less expensive to send newsletters via e-mail than it is to send them by postal mail. You can get your computer business cards customized with your brand and product logos to help customers know how to reach you and where they can shop and save. Include them in all your mailings and offer special discount codes on the back for those that visit your website or Facebook page and make a purchase or “like” you.

Your business cards, will help you brand your website.

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